Lead with AI, Stay Human | 7-day free email course

Remove 50% of your daily work with AI in 30 days

Stop pushing AI harder and start using it smarter. Remove 50% of your daily work in 30 days without forgetting how to think.

Get in Touch

You're drowning in tactical work

Between meetings, emails, reports, and putting out fires, when do you actually do the work that matters?

You know AI could help. Everyone says it's a game changer. But you've tried ChatGPT a few times, and it just sits there in a browser tab you never open.

Most AI training teaches you prompts. You watch a webinar, take notes, try a few things. They don't stick. A week later, you're back to doing everything manually.

You don't need more tips. You need a system that works with your reality, not against it.

AI that fits how you actually work

1

The Session

We start with questions to understand how you work, what drains your time, what matters most. Then we cover the AI concepts you need. In the final hour, we build something together, live, that solves a real problem from day one.

2

Your Experiments

After the session, you get a personalized plan with specific experiments to try. Not a course to watch. Things to do. Email support throughout the 30 days.

3

The Follow-up

We meet again to review what worked, what didn't, and where to go next. You leave with clarity on your AI path forward.

Maximum impact for your investment. Your commitment: 2-3 hours per week.

What you get

Build together session (90 min)

We identify your biggest time drains and build your first working AI assistant together. You leave with something useful on day one.

Personalized 30 day plan

Practical implementation roadmap tailored to your specific role and challenges. Not a generic course. Your plan.

Resources and templates

Prompts, frameworks, and guides you can actually use. Built from real world experience, not theory.

Email support throughout

Questions come up during implementation. We're there to answer them and keep you moving forward.

Fit check

Who this is for

  • Mid level leaders drowning in tactical work. Team leads, department heads, senior managers who need time back for strategy.
  • High agency professionals. Consultants, researchers, strategists with complex knowledge work.
  • Solo entrepreneurs wearing all the hats. You manage everything, and AI can give you leverage.
  • Self starters who can run with direction. You don't need hand holding, just a clear starting point.

Who this isn't for

  • C-level executives. You need a thinking partner, not tactical AI training. Consider Strategic Sparring.
  • Organizations needing transformation strategy. You need a roadmap for your entire team. See AI Activation.
  • People who want quick fixes without implementation. This requires you to do the work during the 30 days.
  • Large teams needing coordinated training. For team training, see AI Acceleration.

Your mentor

Gustavo da Cunha Pimenta
Founder Story

Meet Gus

Gus has spent decades bringing ideas to life, building digital products, designing meaningful systems, and supporting people as they navigate complex change.

His journey moves through radical diversity: boardrooms and backstreets, startups and soul-searching gatherings. One foot in vision, the other in reality, he's as at ease helping leaders craft bold strategies as he is backing young people chasing second chances.

Adaptability isn't a tagline for Gus. It's a way of life. That's what makes him a trusted mentor for those navigating shifting ground (with just enough wit to make the trip worthwhile).

What people say

"Gustavo gives everyone the best conditions so that they can do their best work. He doesn't force you to anything, he gives you the space and time you need to learn, work, improve, succeed. This is what great leaders do. They enable others."

Pedro Moreira da Silva
Pedro Moreira da Silva
Principal Product Designer at GitLab

"Gustavo was instrumental in helping me understand where to go next in my AI exploration journey. He has a rare ability to grasp the broader landscape of what's possible and, more importantly, what matters in each moment, given my specific context. That clarity made a big difference in how I approach AI, both strategically and hands-on."

António Cancela Abreu
António Cancela Abreu
Head of Product Strategy & Design at Bliss Applications

"To put it in very clear terms, Gustavo helped me to make the biggest decision of my professional and even personal life... After this breakthrough, Gustavo was always there for me, with practical and straightforward suggestions."

Henrique Fialho
Henrique Fialho
Production Coordinator at Terratreme Filmes

"Gustavo has mentored me for the past few years, and the time I spend talking with him is definitely worth it. His insights, based on an extremely clear way of thinking, really help me in setting a course of action for my company and my life in general."

Pedro Andrade
Pedro Andrade
Forbes 30 Under 30

Why this works

Most AI training fails because it's generic.

You watch videos, you take notes, nothing sticks. We do it differently.

We start with YOUR work

Not generic prompts. Your actual tasks, your actual challenges, your actual tools.

We build something useful on day one

You leave the first session with a working AI assistant. Immediate value, not promised future value.

We focus on implementation, not information

The plan is built around practice, not passive learning.

We protect your human skills

AI should amplify what you're good at, not make you dependent. You stay sharp without it.

Two ways to get started

Basic

1,000 EUR

Perfect for self starters who need direction, then can run with it.

  • Build together session (90 min)
  • Personalized 30 day plan
  • Email support
  • Wrap up call
Extended

1,500 EUR

Perfect for ongoing support and a learning community.

  • Everything in Basic
  • 2 additional check in calls
  • Extended async support
  • Success milestones check in (30 + 90 days)
  • 1 year of monthly Office Hours
  • Lifetime resource access

Not sure which tier? We'll help you choose.

Common questions

What happens in the "build together" session?
We start by identifying your biggest time drains. Then we build your first AI assistant together, live, on your screen. You leave with something immediately useful, not just notes to review later.
What if I don't know what AI tools to use?
That's part of what we figure out together. Based on your work and challenges, we'll identify which tools make sense for you. We're tool agnostic, we recommend what fits your situation.
How much time does this require?
The build together session is 90 minutes. After that, you implement at your own pace over 30 days. Most people spend 15 to 30 minutes per day during the implementation phase.
What's the difference between Basic and Extended?
Basic is for self starters who need a strong start then can run independently. Extended adds ongoing support: two extra check in calls, extended async support for faster responses, milestone check ins at 30 and 90 days, and a year of monthly Office Hours with other participants.
What if it doesn't work for me?
The qualification call exists to make sure we're a good fit before you invest. If we're not, we'll tell you and point you to something better suited. We only work with people we believe we can actually help.

Remove 50% of your daily work

You don't need more tips. You need a system that actually works. Let's talk about how AI Amplifier can transform your workflow.

Get in touch

Talk to the founder
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